Please forgive the gap between posts. I was on holiday.

Some weeks, my work in content seems more important than others.

This is a time where it’s easy to question the value of any role that isn’t directly making a difference. I am not a doctor or a politician.

Actually, content is far from trivial as a world self-isolates from a contagious virus – and if anything, could prove a distracting relief from the world.

You may want to bear that in mind if you’ve found yourself constantly refreshing your social feeds, addicted to the relentless escalation of bad news.

And this is probably where our Read of the Week from Insider comes in especially handy.

The very best Covid-19 memes provide a valuable tonic to the doom and gloom that’s dominating our conversations right now.

Humour particularly can provide a light in the darkness in tricky moments^[1].

Our role is sometimes to put a smile on people’s faces.

Maybe – in the right circumstances – we can bear that in mind when proposing content to brands.

End^[2]

Staying with the Covid-19 topic just briefly, the ingenuity of the internet never fails to amaze. Seeking news about the pandemic from those inside the maelstrom, Tinder users changed their location to Wuhan. As the rest of the world follows China’s path, it’s worth reading these first-hand takes.

Elsewhere, internet linguist Gretchen McCulloch explains what a Weird Internet Career is and how anyone can start one. The Atlantic delves into a topic any Instagram user will be more than familiar with: the premiocre, products that allow us to fake emulate our idols until we make it. Kotaku examines the struggles of Twitch streamers trying to make it on TikTok when the mediums demand such different styles for its stars to flourish. And lastly, imgflip made an AI-generated meme site. Perhaps you could use it to create your own bonkers response to the Read of the Week?

READ OF THE WEEK: The best coronavirus memes and why they are important
[Insider]

Tinder has become a news service about coronavirus, which is not what god intended
[Buzzfeed News]

What is a Weird Internet Career?
[Gretchen McCulloch]

It’s all so… premiocre
[The Atlantic]

Down the rabbit hole of Twitch streamers’ TikToks
[Kotaku]

This meme does not exist
[imgflip]

^[1] …and we’re pretty sure this qualifies as one
^[2] Now go back and read the first letter of each sentence. Look after yourselves and anyone more vulnerable